Click any question to expand. If your question isn't here, write to us from the dashboard and we'll add it.
Is PatternFolio Monitor just another one-off scan?
No — Scan is the entry tier. Monitor's paid tiers add a scheduled cadence (weekly for Starter, bi-weekly for Pro, daily for Enterprise). Each scheduled run rescores the competitor and fires a similarity alert when drift > 15 percentage points.
What does the living canvas actually show, vs a static report?
Every competitor pattern we've indexed is projected onto a 2D map at /patternfolio/canvas, colored by clearance result. You can hover for similarity scores, click to trace the audit chain, and filter by pattern family. A static report shows one number; the canvas shows how every competitor relates to every other.
What do the tiers (Scan, Funnel, Pattern, Studio) unlock, and who needs each?
Scan — one-off URL audits (free tier). Funnel — scheduled audits + alerts (Starter / Pro / Enterprise). Pattern — living-canvas access for the 10,000+ indexed patterns across the competitor graph. Studio — REST API + Inner I Secure agent tooling with a tamper-evident audit chain.
Brands still testing the workflow pick Scan or Funnel. Agencies and IP teams pair Funnel with Pattern and Studio.
Is my site data private? Who sees my competitor list?
Your monitored competitor list, your API keys, and your audit history are tied to your account and are never shared. Public audit logs only publish the URL you check — and only when you opt in via the "Publish to public audit log" checkbox on the Check Any URL widget. Your account, your competitor list, and your internal cadence never appear anywhere. Inner I Secure records hash-chained audit proofs so your team has custody of the evidence, not us.
How do I cancel or downgrade?
Go to /patternfolio/monitor/billing → Manage Subscription → click the Stripe Customer Portal link. Downgrades, cancellations, and invoice history are all self-serve. Cancellations take effect at the end of the current billing period; downgrades apply immediately. The free tier is always one click away — no sales call required.